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01350nam0 2200313 450 |
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009894105 |
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20250530014119.6 |
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■a978-7-5432-2882-5■dCNY69.00 |
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■a20181113d2018 em y0chiy0120 ea |
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■achi■ceng |
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■aCN■b310000 |
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■aa z 000yy |
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■ar |
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■a消费者行为■Axiao fei zhe xing wei■b专著■dConsumer Behaviour■e基于数据+...... |
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■a上海■c格致出版社■c上海人民出版社■d2018 |
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■a376页■c图，照片■d24cm |
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■a据原书第2版译出 |
| 305 |
__ |
■a由SAGE Publications, Ltd.授权出版发行 |
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■a本书分四个部分，第一篇向读者介绍消费者购买的不同方式。第二篇聚焦于消费者购买的模式。第三篇讨论消费者决策。第四篇讲述+...... |
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1_ |
■aConsumer Behaviour■eapplications in marketing■zeng |
| 517 |
1_ |
■a基于数据的营销决策■Aji yu shu ju de ying xiao jue ce |
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0_ |
■a消费者行为论■x研究 |
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■aF036.3■v5 |
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■a伊斯特■c(英)■c(East, Robert)■4著■Ayi si te |
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■a赖特■c(新西兰)■c(Wright, Malcolm)■4著■Alai te |
| 701 |
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■a范于埃勒■c(法)■c(Vanhuele, Marc)■4著■Afan yu ai le |
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■a钟科■f(1981~)■4译■Azhong ke |
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■aCN■b交通学校■c20250530 |
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■aHNUU■b000793443■dF036.3/2 |
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