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■a据原书第3版译出 |
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■a由SAGE Publications, Inc.授权出版 |
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■a本书透过各种纷繁复杂的营销现象厘清了社会化媒体营销的本质, 从而构建出社会化媒体营销的理论体系。第一部分介绍了社会化+...... |
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■a塔腾■g(Tuten, Tracy L.)■4著■Ata teng |
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■a所罗门■g(Solomon, Michael R.)■4著■Asuo luo men |
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